Designer & maker Selina Rose creates architectural felt surfaces that push the boundaries of textile design. 


Her approach is to challenge the perception of textiles by creating intricately cut, sculptural, rhythmical surface patterns that play with light and shade, create a sense of movement and invite the touch.


Working with technology at the surface and with nature at the core, Selina uses an array of textile processes to manipulate her materials with a focus on tactility, pattern and sustainability. 


Selina’s signature compositions of pattern, colour and materials result in unique statement interior surfaces for residential and commercial interiors. 


The intention of each design is to encourage sensory engagement, adding texture to a space softening the interior environment through its design and natural materiality. 

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Our product range of intricately cut felt surfaces includes screens, room dividers, acoustic panels  and rugs, along with a range of felt homewares


Each piece is made from 100% wool felt which is sustainable, renewable and biodegradable.

Selina works with interior designers, architects and private clients to create bespoke site specific designs.


Clients include BBC, Coca-Cola, Heals and Arup.


Our 100% wool felt is made from the finest quality pure merino wool.


Available in 75 colours and 3 thicknesses


Felt is a sustainable, renewable and 100% biodegradable material. It is also naturally moisture resistant, inherently flame retardant and known for its thermal and acoustic insulating properties.


The low impact, low energy production of felt, along with its durability and natural benefits make it a sound choice of materials for interior design and architecture.

Find out more


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s e l i n a  r o s e

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© 2 0 2 0  S e l i n a  R o s e

Selina Rose


The Studio, Clog Cottage


Lower Street, Cavendish


SuffolkUK, CO10 8AG

(strictly by appointment only)

Contact us: +44 07803 147898


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