Designer & maker Selina Rose creates architectural felt surfaces that push the boundaries of textile design and result in unique statement surfaces for residential and commercial interiors.


With nature at the core and technology cutting the surface, Selina Rose’s designs challenge the perception of felt, soften the environment, insulate, add warmth, tactility and texture. Her unique surface patterns play with light and shade, create a sense of movement and invite the touch.


Selina’s signature intricately cut, inlaid, folded, three-dimensional felt designs are made from 100% wool felt. Designed, made and hand finished in the UK. 100% wool felt is a sustainable and renewable material. 


Our product range of intricately cut felt surfaces includes screens, room dividers, acoustic panels  and rugs, along with a range of felt homewares


Selina works with interior designers, architects and private clients to create bespoke site specific designs.


Clients include BBC, Coca-Cola, Heals and Arup.


Our 100% wool felt is made from the finest quality pure merino wool.


Available in 75 colours and 3 thicknesses


Felt is a sustainable, renewable and 100% biodegradable material. It is also naturally moisture resistant, inherently flame retardant and known for its thermal and acoustic insulating properties.


The low impact, low energy production of felt, along with its durability and natural benefits make it a sound choice of materials for interior design and architecture.

Find out more


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s e l i n a  r o s e

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© 2 0 2 0  S e l i n a  R o s e

Selina Rose


The Studio, Clog Cottage


Lower Street, Cavendish


SuffolkUK, CO10 8AG

(strictly by appointment only)

Contact us: +44 07803 147898


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