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“Tactile, patterned textile surfaces designed to add texture to interior spaces, softening the interior environment & encouraging sensory engagement through design & natural materiality.”

British designer and maker Selina Rose creates textile surfaces for residential and commercial interiors. 

Carving and manipulating felted wool, Selina sculpts relief, patterned surfaces that create a sense of movement, play with light and shade and invite the touch. 

Selina’s signature compositions of pattern, colour and materials result in unique architectural, statement interior surfaces.


Driven by purpose, Selina carefully and consciously crafts her materials with a focus on tactility, pattern and sustainability.


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Our studio has a strong sustainability and circular design ethos and prides itself on working with natural fibres.


Selina believes in a conscious design practice, introducing only carefully considered objects into the world made from regenerative materials, with a timeless design aesthetic and enhancing wellbeing whilst being gentle on our planet.


Our product range includes screens, room dividers, acoustic panels  and rugs, along with a range of felt homewares


Each piece is made from pure wool felt which is sustainable, renewable and biodegradable.

Selina works with interior designers, architects and private clients to create bespoke site specific designs.


Clients include BBC, Coca-Cola, Heals and Arup.


Our felt is made from 100% pure merino wool.

Available in 75 colours and 3 thicknesses

Wool is a natural, sustainable, renewable and circular material.


Wool can be re-used, recycled, repurposed and safely biodegrades releasing valuable nutrients, regenerating, restoring and creating a fertile land for the future.


Wool is also naturally insulating, moisture repellent and inherently flame retardant. Durability, strength and breathability are naturally intertwined within its fibres, making it an environmentally sound choice for interiors.

Find out more


Contact the studio /

SCANDI felt table runner, 100% wool felt surface

s e l i n a  r o s e

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