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Award-winning designer Selina Rose founded her surface design studio in 2005, creating intricately cut felt surfaces for residential & contract interiors.


Her innovative, tactile, felt surfaces are suitable for a broad range of interior applications including acoustic panels, screens, room dividers, rugs and homewares.


All products are made from 100% wool felt which is coloured using environmentally friendly dyes in Selina’s distinctive colour palette.

The felt is renewable & biodegradable. Selina designs & makes all of her products in the UK.


Clients include BBC, Arup, Coca Cola, Helical Bar, Sony & Heals.


Selina has received a number of awards & nominations including the Arts Council’s Grant for the Arts, Homes & Gardens Classic Design awards in 2007, Craft Central’s Bright Ideas award in 2008 & the Grand Designs Awards 2009. Selina has also received extensive coverage from international design press including Grand Designs magazine, Living etc, House & Garden, The Evening Standard, Accessory Merchandising USA & Mix Future Interiors.



“Selina Rose combines a flare for poetic patterns with

strong production skills” Evening Standard, Homes & Property




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