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Circular Design

Material considerations have always been my priority and circular design is at the very heart of my ethos.


15 years ago, I set out on my journey to create innovative textile surfaces for interiors using sustainable textiles from natural sources. I choose to work with wool because it is a naturally cyclable material and it offers a vast array of natural benefits.




THE ULTIMATE SUSTAINABLE FIBRE

“Wool is the ultimate sustainable fibre” campaignforwool.org

The beauty of wool lies not only in its aesthetic and tactility but the inherent benefits that it offers as a textile. In addition to being renewable, biodegradable and sustainable, wool is naturally insulating, moisture repellent and inherently flame retardant. Durability, strength and breathability are naturally intertwined within its fibres, making it a practical and environmentally sound choice for interiors.

Thanks to the natural keratin within wool fibres, it’s clever biological make-up means that wool is naturally strong and made to last.

REGENERATING OUR PLANET


The life cycle of wool follows a circular pattern from sheep to fleece, fleece to fabric with the ability to be returned to earth, regenerating new pastures and natural systems as it biodegrades, creating a continuous sustainable loop.

Once wool enters soil, the natural fibres easily biodegrade in a matter of months, releasing valuable nutrients such as nitrogen, sulphate and magnesium.

Wool is a naturally intelligent textile material, one of the oldest known to humankind, used since around 4000BC. It has a long standing proven track record of efficiency. It’s genius is rooted in nature.

CONSCIOUS DESIGN

Our studio believes in a conscious design practice, introducing only carefully considered objects into the world that offer longevity, enhance wellbeing, with purpose and function whilst being gentle on our planet.


DESIGNING OUT WASTE


Our studio also has a zero waste policy. Many of our felt-offcuts are re-used in new designs or artworks. We also donate felt off-cuts to education and new projects. If you would like to connect with us to discuss re-purposing our felt off-cuts please get in touch.


COMMUNITY


I work with a small team of highly skilled local artisans and makers in the creation of all my products. My seamstress, upholsterers and fabric carvers work with me to elevate my hand cut surface patterns to a much larger scale to adorn the walls, ceilings and floors of residential and commercial interiors.


TEXTILE FUTURES


As a designer I feel I have a responsibility to create pieces that are environmentally conscious. My mission is to create future proof textiles that benefit both the user and environment through design and natural materiality.


To discuss a project please get in touch or visit our shop to view our product range.



Product featured:


FORM wall hanging

Made from pure wool felt

600mm dia

£200



#circulardesign #circulareconomy #sustainabletextiles #circulartextiles #circularbydesign #materialsmatter #sustainablefibres #choosewool


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© 2 0 2 0  S e l i n a  R o s e

Selina Rose

 

The Studio, Clog Cottage

 

Lower Street, Cavendish

 

SuffolkUK, CO10 8AG

(strictly by appointment only)

Contact us: +44 07803 147898

info@selinarose.co.uk

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