NEW Leila intricately cut felt panels

Selina’s new design ‘Leila’ will be launched at 100% Design 2010, 23rd-26th September, Earls Court London.

Visit Selina at stand H12 to view the new design alongside her latest homewares collection.

The new intricately cut 100% wool felt design is priced from £200 per square metre and is available as acoustic wall panelling and window treatments, suitable for domestic and commercial interiors.

The specialist acoustic foam in Selina’s innovative wall panels is made from recycled glass bottles. The felt is sourced from renewable and sustainable sources. There are 26 environmentally friendly dye colours to choose from.

Award winning British textile designer Selina Rose’s new 2010 collection is a cool mix of eye popping colour, simple yet sophisticated, nature-inspired pattern and her trademark fretwork-like felt cut-outs.

New products include-

Oli Rug
The Oli rug, made from 100% wool felt features an intricately cut, geometric design inspired by the winged helicopter-like structures of sycamore tree seed pods. Coordinating throws and coasters are also available. You can choose from a round and square version of the rug in 14 vibrant colours.

Scale Stool
The Scale stool is part of Selina’s origami-inspired, cut and fold felt range in which partial cuts are made into the surface of the felt to create advent calendar style windows which reveal contrasting coloured felts behind. The Scale stool is perfect for putting your feet up or creating modular, ocassional seating. Available in 17 colours the Scale stool is made to order and priced on application.

Flutterby cushions (new 2010 colours)
Selina’s popular felt Flutterby cushions now come in lime, pink and orange. The intricately cut, three-dimensional, folded butterfly wings lift to reveal contrasting coloured felt lining behind.

Selina’s products are all made from 100% wool felt which is coloured in her distinctive colour palette using environmentally friendly dyes. The felt is sustainable and biodegradable.

The new collection will be on show at 100% Design, 23rd-26th September 2010, stand H12.

Visit our online shop to purchase these new products.

Selina Rose for

AW09 collection now available
Selina’s new and exclusive AW09 range of felt homewares for Heals is now available in store. The new range follows on from the success of her debut collection for the prestigious retailer which launched in February. Check out the new Flutterby cushions in black and fuchsia, bang on trend for the upcoming season. As part of the ‘Designers at Heals’ initiative Selina is in good company, other designers featured include Orla Kiely, Tom Dixon and Russell Pinch. Visit www.heals.co.uk for more information.

100% Design
This year sees Selina exhibit at 100% Design for the first time with her own stand, having previously exhibited with fellow designers from Hidden Art. Selina’s full collection of felt rugs, panels, cushions and tabletop will be on show and she will be launching new products including her ‘Cut + Fold’ felts and new Oli and Connect designs.
Visit Selina at stand H79, 100% Design, 24-27th September, Earls Court.
Visit www.100percentdesign.co.uk/selinarose for more information and to register as a visitor.

Selina Rose @ The Dock
An exhibition of creative talent curated by Tom Dixon
A selection of Selina’s products will be on show and available to buy at Hidden Arts Pop-Up-Shop at The Dock, which takes place as part of the London Design Festival. The Dock is an emporium of creative talent curated by Tom Dixon for the London Design Festival. The event will cover over 40,000 square feet, spanning across the Grand Union Canal at Portobello Dock which is hotly tipped to be London’s most desirable design location.

“Portobello Dock is a unique location, with an extraordinary mix of tradition and future, of urban grittiness and the calming effect of the waterside location. From a London designer’s perspective it’s a perfect location.” Tom Dixon

The Dock opens from the 21st-27th September, visit http://www.londondesignfestival.com/content/dock for more information.

Arup Commission
Selina has been commissioned to create bespoke acoustic felt panelling and window treatments for global design and engineering firm Arup’s new London Headquarters in Fitzrovia. The project spans 2 buildings and involves creating innovative and inspiring creative office spaces using Selina’s new ‘Cut + Fold’ felt surfaces. With the commission involving over 200 linear metres of felt to create over 150 of Selina’s intricately cut and folded panels it is a project on a grand scale.

Click here to view more images.